{"id":15074,"date":"2020-04-01T15:12:44","date_gmt":"2020-04-01T06:12:44","guid":{"rendered":"https:\/\/taa-ot.com\/?p=15074"},"modified":"2020-03-26T11:28:32","modified_gmt":"2020-03-26T02:28:32","slug":"usp-5w1h","status":"publish","type":"post","link":"http:\/\/taa-ot.com\/taa-ot.com\/usp-5w1h\/","title":{"rendered":"\uff35\uff33\uff30\u3092\u4f5c\u308b\u305f\u3081\u306e5W1H\u6d3b\u7528\u6cd5\u3068\u306f\uff1f OT\u3068\u3057\u3066\u751f\u304d\u6b8b\u308b\u306b\u306f\uff1f"},"content":{"rendered":"<p><span class=\"f14em\"><span class=\"red b\">USP\u3092\u4f5c\u308b\u305f\u3081\u306e5W1H\u6d3b\u7528\u6cd5\u3068\u306f\uff1f OT\u3068\u3057\u3066\u751f\u304d\u6b8b\u308b\u306b\u306f\uff1f<\/span><\/span><\/p>\n<p>\u307f\u306a\u3055\u3093\u3001\u3053\u3093\u3070\u3093\u306f\u3002\u5d16\u3063\u3077\u3061\u306eOT\u6797\u3067\u3059\uff08<a href=\"https:\/\/twitter.com\/tyahan56?lang=ja\">@tyahan56<\/a>)<\/p>\n<p><span class=\"black b\">5W1H<\/span>\u306f\u3001\u6587\u7ae0\u3092\u4f5c\u308b\u6642\u306b\u4f7f\u3046\u57fa\u672c\u7684\u306a\u8981\u7d20\u3068\u3057\u3066\u3088\u304f\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3088\u306d\uff1f<br \/>\n\u307e\u305f\u3001\u30d3\u30b8\u30cd\u30b9\u3067\u3082\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u7528\u3044\u3089\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<div class=\"box16\">\n<p>Who\uff08\u8ab0\u306b\uff09:\u304a\u5ba2\u3055\u3093\u306f\u8ab0\u306a\u306e\u304b\uff1f<br \/>\nWhere\uff08\u3069\u3053\uff09:\u3069\u3053\u306b\u3044\u308b\u304a\u5ba2\u3055\u3093\u306a\u306e\u304b\uff1f<br \/>\nWhat\uff08\u4f55\uff09:\u5546\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u306f\u4f55\u306a\u306e\u304b\uff1f<br \/>\nWhy\uff08\u306a\u305c\uff09:\u306a\u305c\u305d\u306e\u304a\u5ba2\u3055\u3093\u306b\u5fc5\u8981\u3068\u3055\u308c\u308b\u306e\u304b\uff1f<br \/>\nWhen\uff08\u3044\u3064\uff09:\u3044\u3064\u305d\u306e\u5546\u54c1\u3092\u58f2\u308b\u306e\u304b\uff1f<br \/>\nHow\uff08\u3069\u306e\u3088\u3046\u306b\uff09:\u3069\u306e\u3088\u3046\u306b\u58f2\u308c\u3070\u826f\u3044\u306e\u304b\uff1f<\/p>\n<\/div>\n<p>\u677e\u5c3e \u662d\u4ec1\u8457\u300c1000\u4eba\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30671\u5104\u7a3c\u3050\uff01\uff5eWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u6cd5\u5247\u300d\u306b\u63b2\u8f09\u3057\u3066\u3044\u308b\uff35\uff33\uff30\u3092\u4f5c\u308b\u305f\u3081\u306e5W1H\u306e\u4f7f\u3044\u65b9\u3092\u53c2\u8003\u306b\u3057\u306a\u304c\u3089\u3001\u4f5c\u696d\u7642\u6cd5\u58eb\u5411\u3051\u306b\u30a2\u30ec\u30f3\u30b8\u3057\u3066USP\u3092\u719f\u616e\u3057\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u672c\u306f\u300c1000\u4eba\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30671\u5104\u7a3c\u3050\uff01\u300d\u306e\u30bf\u30a4\u30c8\u30eb\u901a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u66f8\u7c4d\u3067\u3059\u304c\u3001<span class=\"black b\">\u4f5c\u696d\u7642\u6cd5\u58eb\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u78ba\u7acb\u3059\u308b<\/span>\u306e\u306b\u5f79\u306b\u7acb\u3064\u4e00\u518a\u3067\u3057\u305f\u3002<\/p>\n\t\t\t\t\t\t<div class=\"chat_l \">\t\t\t\t\t\t<div class=\"talker\"><b><img class=\"circle\" src=\"https:\/\/taa-ot.com\/wp-content\/uploads\/2018\/03\/58e01825dac5a5a213c4d89da3fa163b.jpg\" alt=\"\u30cf\u30e4\u30b7\u559c\u3076\" \/>\t\t\t\t\t\t<\/b><\/div>\t\t\t\t<div class=\"bubble_wrap\">\t\t\t\t\t<div class=\"bubble rc8\" style=\"background-color:#fffaf0\">\n\t\t\t\t\t<div class=\"bubble_in\" style=\"border-color:#fffaf0\">\n\t\t\t\t\t<p>\u3053\u3053\u3067\u306f\u3001<span class=\"black b\">USP\u3092\u4f5c\u308b\u305f\u3081\u306e5W1H\u306e\u4f7f\u3044\u65b9<\/span>\u306b\u3064\u3044\u3066\u7c21\u6f54\u306b\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\n<\/div>\n\n<h2>USP\u3068\u306f\uff1f<\/h2>\n<p>USP\u3068\u4f55\u304b\uff1f<br \/>\nUSP(Unique Selling Proposition)\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u306e\u3072\u3068\u3064\u3067\u300c\u72ec\u81ea\u306e\u58f2\u308a\u300d\u3092\u3044\u3046\u3002<br \/>\n\u4f5c\u696d\u7642\u6cd5\u58eb\u3092\u4f8b\u306b\u3059\u308b\u3068\u3001<span class=\"red b\">\u4ed6\u306e\u4f5c\u696d\u7642\u6cd5\u58eb\u306b\u306f\u306a\u3044\u30dd\u30a4\u30f3\u30c8\u3092\u300c\u5f37\u307f\u300d<\/span>\u3068\u3057\u3066PR\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3067\u306f\u3001USP\u3092\u898b\u3064\u3051\u51fa\u3059\u306b\u306f\u3069\u3046\u3057\u305f\u3089\u3044\u3044\u306e\u304b\uff1f<br \/>\n\u305d\u308c\u306f<span class=\"red b\">5W1H\u3092\u6d3b\u7528\u3059\u308b<\/span>\u306e\u3067\u3059\uff01<\/p>\n<h2>USP\u3092\u4f5c\u308b\u305f\u3081\u306e5W1H\u6d3b\u7528\u6cd5<\/h2>\n<p><img loading=\"lazy\" src=\"https:\/\/taa-ot.com\/wp-content\/uploads\/2020\/03\/17272abae2e405c04819df599fca327b.jpg\" alt=\"\" width=\"700\" height=\"467\" class=\"aligncenter size-full wp-image-15116\" srcset=\"http:\/\/taa-ot.com\/taa-ot.com\/wp-content\/uploads\/2020\/03\/17272abae2e405c04819df599fca327b.jpg 700w, http:\/\/taa-ot.com\/taa-ot.com\/wp-content\/uploads\/2020\/03\/17272abae2e405c04819df599fca327b-300x200.jpg 300w, http:\/\/taa-ot.com\/taa-ot.com\/wp-content\/uploads\/2020\/03\/17272abae2e405c04819df599fca327b-600x400.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\n\u5f15\u3063\u8d8a\u3057\u5c4b\u3092\u4f8b\u306b\u3059\u308b\u3068\u3057\u307e\u3059\u3002\u3044\u308d\u3044\u308d\u306a\u5f15\u3063\u8d8a\u3057\u5c4b\u304c\u3042\u308a\u307e\u3059\u3088\u306d\uff1f<br \/>\n\u305d\u3053\u3067\u4ed6\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b\u3079\u304f\u300c\u30d4\u30a2\u30ce\u5c02\u9580\u300d\u3092\u30a6\u30ea\u306b\u3057\u305f\u3068\u3057\u307e\u3059\u3002<\/p>\n<div class=\"box17\">\n<p><span class=\"black b\" style=\"font-size: 18px;\">\u5f15\u3063\u8d8a\u3057\u3068\u3044\u3046\u540d\u524d\u306e\u5e83\u3044\u571f\u5730\uff08\u30de\u30fc\u30b1\u30c3\u30c8\uff09\u306e\u4e2d\u306b\u3001\u30d4\u30a2\u30ce\u5c02\u9580\u3068\u3044\u3046\u571f\u5730\u3092\u958b\u62d3\u3057\u305f\u3002<\/span><\/p>\n<\/div>\n<p>USP\u3092\u4f5c\u308b\u305f\u3081\u306e5W1H\u306e\u4f7f\u3044\u65b9\u3068\u3057\u3066\u3001\u6b21\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"box17\">\n<p>\u30fb<span class=\"black b\">What\uff08<\/span>\u4f55\u3092\uff09\uff1a\u30d4\u30a2\u30ce\u5c02\u9580\u306e\u5f15\u3063\u8d8a\u3057\u696d\u8005<\/p>\n<p>\u30fb<span class=\"black b\">Who\uff08<\/span>\u8ab0\u304c\uff09\uff1a\u5973\u6027\u30b9\u30bf\u30c3\u30d5\u3060\u3051\u306e\u5f15\u3063\u8d8a\u3057\u696d\u8005<\/p>\n<p>\u30fb<span class=\"black b\">Whom<\/span>\uff08\u8ab0\u306b\uff09\uff1a\u5b66\u751f\u5c02\u9580\u306e\u5f15\u3063\u8d8a\u3057\u696d\u8005<\/p>\n<p>\u30fb<span class=\"black b\">Where\uff08<\/span>\u3069\u3053\uff09\uff1a\u9ad8\u5c64\u30de\u30f3\u30b7\u30e7\u30f3\u5c02\u9580\u306e\u5f15\u3063\u8d8a\u3057\u696d\u8005<\/p>\n<p>\u30fb<span class=\"black b\">When<\/span>\uff08\u3044\u3064\uff09\uff1a\u6df1\u591c\u5c02\u9580\u306e\u5f15\u3063\u8d8a\u3057\u696d\u8005<\/p>\n<p>\u30fb<span class=\"black b\">How<\/span>\uff08\u3069\u306e\u3088\u3046\u306b\uff09\uff1a\u5927\u578b\u30de\u30b7\u30f3\u3067\u4e00\u6c17\u306b\u90e8\u5c4b\u306b\u904b\u3073\u5165\u308c\u308b\u5f15\u3063\u8d8a\u3057\u696d\u8005<\/p>\n<\/div>\n<p>\u3053\u306e\u3088\u3046\u306b\u5909\u5247\u7684\u306a5W1H\u304b\u3089USP\u3092\u4f7f\u3063\u3066\u3001\u4e00\u70b9\u306e\u8981\u7d20\uff08\u3053\u3053\u3067\u306f\u30d4\u30a2\u30ce\uff09\u306b\u5fb9\u5e95\u7684\u306b\u7d5e\u308a\u8fbc\u3093\u3060\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u308f\u3051\u3067\u3059\u306d\u3002<\/p>\n<p>\u305d\u308c\u304cWhy\uff08\u306a\u305c\uff09\u3042\u306a\u305f\u306e\u4f1a\u793e\u3092\u9078\u3076\u306e\u304b\u3001\u3068\u3044\u3046\u300c\u7406\u7531\u4ed8\u3051\u300d\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u3092\u53c2\u8003\u306b\u4f5c\u696d\u7642\u6cd5\u58eb\u3068\u3057\u3066\u306eUSP\u3092\u4f5c\u308a\u51fa\u3057\u307e\u3059\u3002<\/p>\n<div class=\"box17\">\n<p>\u4f8b\uff09<span class=\"black b\">\u8001\u4eba\u4fdd\u5065\u65bd\u8a2d\u3068\u3044\u3046\u540d\u524d\u306e\u5e83\u3044\u571f\u5730\uff08\u30de\u30fc\u30b1\u30c3\u30c8\uff09\u306e\u4e2d\u306b\u3001\u500b\u4eba\u30d6\u30e9\u30f3\u30c9\u3068\u3044\u3046\u571f\u5730\u3092\u958b\u62d3\u3057\u305f\u3002<\/span><\/p>\n<\/div>\n<p>\u6975\u7aef\u306a\u4f8b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u79c1\u306e\u8077\u5834\u306e\u5468\u308a\u306b\u3082\u4ed6\u306e\u65bd\u8a2d\u304c\u3044\u304f\u3064\u304b\u3042\u308a\u3001\u9867\u5ba2\u7372\u5f97\u7af6\u4e89\u304c\u6fc0\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u8001\u4eba\u4fdd\u5065\u65bd\u8a2d\u306e\u72ec\u81ea\u30b5\u30fc\u30d3\u30b9\u4e91\u3005\u3068\u3044\u3046\u3088\u308a\u3082\u3001\u300c<span class=\"black b\"><span class=\"marker_yellow\">\u500b\u4eba\u30d6\u30e9\u30f3\u30c9<\/span><\/span>\u300d\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u307f\u305f\u308f\u3051\u3067\u3059\u3002<\/p>\n<p>\u5727\u5012\u7684\u306a\u30a6\u30ea\u3092\u6301\u3064\u3001\u9b45\u529b\u7684\u306a\u4eba\u304c\u65bd\u8a2d\u306b\u5b58\u5728\u3059\u308b\u3068\u306a\u308b\u3068\u3001\u6570\u3042\u308b\u65bd\u8a2d\u306e\u4e2d\u304b\u3089\u79c1\u305f\u3061\u306e\u65bd\u8a2d\u3092\u30c1\u30e7\u30a4\u30b9\u3057\u3066\u304f\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304b\u3089\u3002<\/p>\n<p>\u305d\u306e\u672c\u3068\u51fa\u4f1a\u3046\u524d\u306e\u79c1\u306f\u3001<\/p>\n<p>\t\t\t\t\t\t<div class=\"chat_l \">\t\t\t\t\t\t<div class=\"talker\"><b><img class=\"circle\" src=\"https:\/\/taa-ot.com\/wp-content\/uploads\/2018\/03\/745fb754d0356bd74b425e64b1ffc808.jpg\" alt=\"\u30cf\u30e4\u30b7\u306f\u3046\uff01\" \/>\t\t\t\t\t\t<\/b><\/div>\t\t\t\t<div class=\"bubble_wrap\">\t\t\t\t\t<div class=\"bubble rc8\" style=\"background-color:#fffaf0\">\n\t\t\t\t\t<div class=\"bubble_in\" style=\"border-color:#fffaf0\">\n\t\t\t\t\t<p><span class=\"red b\" style=\"font-size: 18px;\">\u4f5c\u696d\u7642\u6cd5\u58eb\u3068\u3057\u3066\u751f\u304d\u6b8b\u308c\u308b\u306e\u304b\uff1f<br \/>\n\u4f5c\u696d\u7642\u6cd5\u58eb\u306b\u306a\u3063\u3066\u3088\u304b\u3063\u305f\u306e\u304b\uff1f<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\n<\/div>\n<br \/>\n\u2026\u3068\u81ea\u554f\u81ea\u7b54\u3070\u304b\u308a\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u3067\u3082\u300c1000\u4eba\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30671\u5104\u7a3c\u3050\uff01\u300d\u3068\u3044\u3046\u66f8\u7c4d\u306e\u304a\u9670\u3067\u3001USP\uff08\u72ec\u81ea\u306e\u5f37\u307f\uff09\u3092\u4f5c\u3063\u3066\u4ed6\u306e\u4f5c\u696d\u7642\u6cd5\u58eb\u3068\u306e\u5dee\u7570\u6027\u3092\u751f\u307f\u51fa\u3059\u300c\u500b\u4eba\u30d6\u30e9\u30f3\u30c9\u300d\u304c\u3042\u308c\u3070\u751f\u304d\u6b8b\u308c\u308b\u306e\u3067\u306f\u306a\u3044\u304b\uff01\u3068\u5f37\u304f\u601d\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u203b\u4e0b\u306e\u5199\u771f\u306f\u3001\u5e73\u621021\u5e746\u670815\u65e5\u306b\u3042\u308b\u55ab\u8336\u5e97\u3067\u3001\u4f5c\u696d\u7642\u6cd5\u58eb\u3068\u3057\u3066\u751f\u304d\u6b8b\u308b\u305f\u3081\u306eUSP\u3092\u4f5c\u308a\u51fa\u3057\u305f\u3082\u306e\u3067\u3059\u3002<br \/>\n\u304b\u306a\u308a\u306e\u524d\u306b\u4f5c\u308a\u51fa\u3057\u305f\u3082\u306e\u3067\u3059\u304c\u3001\u4eca\u3068\u306a\u3063\u3066\u306f\u3042\u308a\u3068\u3042\u3089\u3086\u308b\u5206\u91ce\u3067\u7d76\u3048\u305a\u9769\u65b0\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n<img loading=\"lazy\" src=\"https:\/\/taa-ot.com\/wp-content\/uploads\/2020\/03\/usp.jpg\" alt=\"\" width=\"352\" height=\"270\" class=\"aligncenter size-full wp-image-15077\" srcset=\"http:\/\/taa-ot.com\/taa-ot.com\/wp-content\/uploads\/2020\/03\/usp.jpg 352w, http:\/\/taa-ot.com\/taa-ot.com\/wp-content\/uploads\/2020\/03\/usp-300x230.jpg 300w\" sizes=\"(max-width: 352px) 100vw, 352px\" \/><br \/>\nUSP\u3092\u4f5c\u308b\u305f\u3081\u306b\u3082\u5e38\u306b\u65b0\u3057\u3044\u77e5\u8b58\u3084\u65b9\u6cd5\u3092\u8eab\u306b\u4ed8\u3051\u3066\u304a\u304b\u306a\u3044\u3068\u3001\u4f5c\u696d\u7642\u6cd5\u58eb\u3068\u3057\u3066\u751f\u304d\u6b8b\u308c\u306a\u3044\u3070\u304b\u308a\u304b\u3001\u4e0b\u624b\u3059\u308c\u3070\u7121\u7528\u306e\u4f5c\u696d\u7642\u6cd5\u58eb\u3068\u5316\u3059\u308b\u3053\u3068\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002<br 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